People with money seem to be on a binge to prove their status and flaunt their wealth by staging large, catered parties. An imaginative caterer in a large metropolitan area can easily gross $150,000 per year, while a small part-time caterer in a small town can count on at least $10,000 to $15,000 per year. The basic starting up investment would appear to be around $500, with a few big spenders capitalizing their idea with as much as $15,000 in order to get off to a fast start. Taking a few minutes to learn everything you can about whoever the party is for, and the people giving the party, will also make it much easire to close the sale than any sales pitch or special persuasive tactics. If your client wants to stage a birthday party for a 12-year old---he or she greets the guests as they arrive, makes sure everybody knows who he is---then what about party favors---a soft drink and a conversation leader until all the guests arrive--the opening of presents--icecream and cake--and games to play, a thank you gift for coming, and a reason to end the party at a pre-determined time... Where are you going to get the soft drinks-your cost and the glasses or paper cups to serve them in? This means the capability of handling everything for the customer, from having the invitations printed and sent out to cleaning up after the last guest has left. He tells them to write their name on the backs of the cards, and to hand them out to their friends.

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